Posts tagged "MLM Training System"

Lesson2: Power Words in Direct Marketing Online

SALESMANSHIP IN PRINT

In direct marketing the words you choose WILL, not maybe, not sometimes, make or break your promotion. And it is just as important in your e-mail or your web site as it is in direct mail, television or radio spots, and even inbound and outbound telemarketing scripts. Lastly, let's not overlook those cheap little classified ads that can be so powerful.

The carefully selected words you choose should convey not just the product or service's features & benefits- but convey with enthusiasm, passion, and all the emotion you can deliver. First you must fall in love with your product or service, then just tell the world all about it.

Through the years I've authored well over 100 successful sales letters with off line mailings in the millions, online mailings in the hundreds of millions, two infomercials, numerous radio & TV spots,and countless telemarketing scripts. Through it all I've amassed a secret weapon - a veritable arsenal of power words and phrases. Use them to compel your prospect to action. Use them in your headline, body copy, and yes, even in your banners. But don't overdose. As always, too much of a good thing is sometimes just too much.

bold
daring
exciting
enthusiastic
breakthrough
announcing
incredible
magnificent
magical
warning
free
how-to
revealing
secrets
overwhelming
totally
temptation
enormous
burgeoning
compliment
accomplish
love
fear
proud
favorite
picture
imagine
courage
vivid
best
succeed
health
win
earn
lead
prosper
security
more
gain
future
save
wealth
money
easy
expert
protect
sale
astounding
evaluate
beacon
appalling
unadulterated
stunning
nailed
thwart
unprecedented
monumental
audacious
chaos
radical
personal
dazzling
stunning
extreme
outrageous
muscle
acclaim
celebration
immutable
inevitable
destiny
fate
you, you, and more you
and a few of my favorite phrases:
never before, right now, more time, sure fire, come closer, listen up, get paid, bulls-eye, laser guided missile, breathtaking, extraordinarily new...

and just a few fun words-let your personality show:
kowabunga, shazzam, fungolas, kemosabe

and a few phrases thrown in for that extra punch:
This is the standard by which all other ____ ______ _____ will be judged.
I have seen the future of ___ ___ and this ___ ___ is what I have seen.
There is no speed limit to your success if ___ ___
The seven reasons why you must ___ ___
The amazing secrets of ___ ____
Hot new report reveals ___ ___

and for our valuable Quick Tips to direct marketing:
- Make 'um one hell of an irresistible offer
- Put it in the email or on your web site and send it to them
- And by far the most important, send it to the right person. (Don't waste advertising resources on an audience that you have not identified as being the most likely to purchase from you).