Posts tagged "Free MLM Training"

Lesson1(Continued): The Next Three Immutable Laws of Direct Marketing Online

Here are the Fourth, Fifth and Sixth Laws of Direct Marketing Online.
It'll be great if you read the first part of this lesson before reading this.

Number 4 -- Merchant Account
You must have a merchant account if you are selling anything on the Internet. I am not suggesting to you that you run out and spend the several hundred dollars it takes to get set up with a merchant account and interface it with your website, and do real time processing and so on. You should do these things, but wait until your site is generating some money and you can justify that expense. In the meantime, see the resource section, where I list different companies who will take your product order form page, put it up on their secure server, and they will technically become the seller of your product, or service for you. They typically charge a percentage of the sales price. The percentages vary, so go look at all the options I give you. The reason they have different percentages is because it may vary depending on the price of the product or the type of product or service, so just go with the program that makes the most sense for you. And you can have a merchant account order form on your website virtually instantly.

Now, don't use programs like PayPal exclusively. PayPal is a great program, and fills a wonderful need in the marketplace, but programs like PayPal shout to the world, that you are small guy, small operator, small time. PayPal is great for an added way of convenience purchasing, but if your prospect does not have an account with them they will have to open one first and thats an impediment to the sale process. People feel good about doing business with established companies, or companies that have the appearance of being credible and established. You are not going to fool Internet shoppers today. They know that if you don't have a merchant account - 1. You may not qualify to get it. Or 2. You are not making enough money, or sales where you couldn't afford to get it. Both are bad situations for you. So go to one of these companies, and until you can justify getting your own merchant account, let your buyer click on the "Order Now" button, and Zap they will go to a secure order form and that order form will be customized to look exactly like the color scheme, and graphics at the rest of your website. And by the way, the obvious thing is without a merchant account you just can't expect people to send you a check. You may get a few orders by check, but you will open up the floodgates when you have a merchant account, a way for people to buy conveniently by using a credit card. And if you do use a 3rd party processor , be sure to work it out with them up front that you have access to the customers name , address and phone #. These are important for off line marketing and most 3rd party processors are not willing to give you this information, as they technically own the data and the customer via their agreement with you . They do this because of the requirements in their merchant contract. Exceptions can be negotiated , but you will never get the credit card info. Which means if you sell a monthly program and the processor goes belly up or decides to cancel your account ...you’re sunk. Unless of course you have your own merchant account.

Number 5 --- Brand Awareness
I’m going to be spending a little time on this subject. Everyone, anyone, I don’t care what your selling or marketing, you must adopt these methods I am about to reveal to you, and all that apply to you and begin branding your business online. You brand your business online by selecting, or rather I should say, designing your own caricature, say for example, the Snoopy character. And put it in every graphic ad you ever run. It becomes your little icon, your identity. You brand your business online by designing your own logo, example the Nike symbol, put it everywhere in every graphic ad you ever run, use it over and over again. You also brand your business online by developing your own USP. “USP” stands for “Unique Selling Proposition”. Think of it as a “Slogan With a Punch”. For example, at BannersGoMLM.com our USP, our “slogan with a punch” is “Free Unlimited Advertising and a $15 Signing Bonus”.

Here’s another one “Built Ford Tough”. See where I’m going with this? Develop your own “Slogan With a Punch”, your own USP and put that message in every graphic ad and every text ad you ever run. If you own your own top level domain name, do not make the all to common mistake I see so many marketers make, which is, don’t put a blind link to it, you know, “Click Here” only where the URL is hidden behind it. Always spell out that URL name, every time. If you own or control your own product or service, give it it’s own unique name and put that name in every graphic ad, every text ad you ever run. If you have joined any program as an affiliate or an associate, don’t make the all to common mistake most of those people make by branding that other company for them. Believe me, those bigger companies will be just fine with one less person working to brand them. Instead begin branding your own company name, or your own top level domain name, or even better yet, your own individual name. Listen, you can build for yourself a following on the Net, people will recognize your name, it doesn’t happen quickly, it happens very gradually, you can do it alone just through banner advertising, a few thousand, then a few hundred thousand, a million or more later, you can become successfully branded on the Internet using these techniques. This is important because 96, 97, 98, 99 or more percent of the time your online ads are seen, I have news for you, they are never clicked on. Why waste an enormous opportunity to tell the world over and over again, who you are, what you sell, what your name is, what your URL is, what kind of a graphic image identifies you, you can become branded on the Internet very successfully by selecting all these techniques that are applicable to you.

Number 6 --- Contact Information
The Last and Final Immutable Law of Direct Marketing Online -- You need to put your contact information on your website, everyone knows that. But the kind of information you need to give is what most people are failing to do. This is called personifying your website. You need to give your visitors your name, you need to give them your position with the company, you are the webmaster, you are the president, the director, the founder, you are the whatever, the title doesn’t matter, give them a title. You need to give them your off-line physical address. If you are working from home it is okay to show a post office box, no problem. You need to give them a fax number. Don’t have a fax machine, don’t worry, you don’t need one in this crazy wild business. Go to www.eFax.com and get a free fax number. They will take your faxes, convert them to email, and send them to you via email. You need to give them your phone number, yes I said your phone number. Now don’t worry, if you are working from home, and you are concerned about people calling you at all hours of the day and night from all over the world, number one, you shouldn’t be. We have over hundreds of thousands of members and less than one half of one percent ever call our office. They use the preferred method of communication which of course if by email, but you want to give them the phone number, so at least go out and set up a cheap little voice mail box somewhere. Lastly, of course, you need to give them your email address.

These things are vital and I recommend strongly that all these items are put at the very bottom of your home page, and the reason for that is this: Most visitors to your site will in fact leave your site if they choose not to surf through it, from the bottom of your home page. They may be inclined to go look at the home page, its on that home page that you must convince them that you are a credible, reliable, responsible business person, on the Internet and by giving them this information people feel more secure about doing business with you. After all, you are like this, I am like this. If the proverbial you- know- what hits the fan, the product shows up and something is wrong, or worse yet, it doesn’t show up, we want to know who to call, how to get a hold of them, how to email them, how to fax them, how to write them, how to report them, everything so we can get justification for the deal we have just made with them that went south on us. That is why you have to nip it in the bud and give them all that information on your home page, and again at the bottom of the home page. Even when people make the decision to surf through your site, they will often times come back to your home page, and exit your site from the bottom of your home page even if they have to scroll down to it, because they want to give your site since they have made the time commitment the opportunity to answer any questions they may have.

Okay, these are the Six Immutable Laws of Marketing Online. Break them at your peril!!!! Install them as soon as you can if you are having any trouble at all with conversions. If you are getting people to your site, but you are not getting them to do what you want them to do, you are weak in one if not several of these areas, and you will see the conversion numbers, the percentage of people that visit your site versus the percentage of people that decide to go on to the next step of doing business with you beginning to come up, very quickly and very nicely for you.