MLM Training

List of MLM Companies in India, How to Get it?

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My personal mission to list of mlm companies in India that are deceptive.

There are an abundance of mlm companies these days which are accessible on the internet that one can get disorientated and become unsure of which ones are legitimate and which ones are hoaxes. Wouldn't it be nice if someone did the legwork for you and would give a list of mlm companies in India to help you weed out the deceptive ones so you would save your own time and money? Luckily, there are websites out there that do have all the pertinent information for you in regards to many different mlm companies, what they stand for, their product or service, their down lines, and how they operate. In order to get a list of mlm companies in India there is an amount of time and energy that goes into this work and some lists do require a small membership fee in order to receive that information.

Mlm companies have been around since before I can remember and probably have been around longer than my parents can remember, but that doesn't always mean that each one is good or bad. Just like any other business venture, some work successfully and some fail. More often than not, dishonest people find ways to manipulate others into parting with their time and money in order to try out another business opportunity only to be burned in the end. They will list mlm companies in many cases to lure the pubic to a skewed view of the truth. Just remember that mlm companies are just like anything else in life, there are positive aspects and functional members and there are those who abuse the system and take a advantage of others. Now you just have to make sure you are not the one being taken advantage of. When researching to list of mlm companies in India, you will want to include both full and part-time mlm ventures. There are many part-time and full-time opportunities for mlm companies around today in which case many who start out as a part-time interest continue to invest more time and money and eventually graduate to a full-time earning income.

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Lesson10: Three Personalities That You Must Understand… to Sell Successfully on the Web

In any selling situation there are three kinds of prospects.

They are:

1. Those who want the facts, nothing but the facts, and if they want to purchase - they want it yesterday. I call this exclusive group members of the Quaker Oatmeal, instant breakfast society. These are the folks of the baby-boomer generation who grew up on five minute rice, instant oatmeal, and 1-800 call it now phone numbers.

2. Those that want to know all about the product or service, how it works, what its benefits and features are, and most of all, they want to know who you are, how honest and reputable are you, and if you will deliver the product or service on time and as agreed. This group, is the largest of the three.

3. The analytical prospects are those who want everything the second group want, and much more. They want to see facts, figures, and technical specifications. They ask questions like, how much does it weigh, what has it sold for, how many have been sold, etc. This is a group that you just can't give enough facts and data to. In direct mail marketing it is this third group that often requires additional support literature, phone calls, and faxes, to bring them to the close. With a web site properly designed and constructed, you have a tremendous advantage in being able to satisfy all three groups simultaneously.

Analyzing a properly crafted direct mail piece you'll discover and identify the following principal components. Every piece must have a headline designed to very quickly garner the immediate attention of those prospects you are tapping. Next you'll find the body copy, explaining all about the "what is it?" The body copy should contain numerous sub-heads, or paragraph titles, which act as mini-headlines. If properly structured, the reading of the mini-headlines alone provide a quick overview as to the product or service and the benefits being offered for the, you guessed it, the"Quaker Oatmeal Society" member. They want the facts, they want them now, and when they buy they want it shipped yesterday. These are the people who will scan a direct mail piece looking for those sub-heads, looking for those bullets, thusly they are following the double readership path you created for them.

Correspondingly building a web site that is designed to sell, you not only want to include the sub-heads in your body copy, you'll also want to summarize the product or service being offered with a "quick overview" page that can be accessed directly from the home page. The quick overview page obviously is a tremendous advantage the web site offers over direct mail in satisfying the "facts and nothing but the facts", crowd. Be sure to give them a link directly to the order form.

Because of the difficulty with direct mail in satisfying the insatiable appetite for data the analytical types require, it's very rare in any type of target marketing environment to go right for the sale with this group of prospects. If your product or service currently targets these fine folks, typically in the sciences, engineering, medicine, electronics, etc. you know the challenges here. With a web site you can set up an entire section dealing with nothing but the raw data, facts and figures, thus inviting the analytical types to feast until their appetite is satisfied.

Keep these personality types in mind, and you'll have a tremendous advantage over direct mail marketers in your field by satisfying all three of them with ease, and without the necessity of sending a direct mail package with the weight of an elephant's knee. As always, don't forget a no risk guarantee, and be specific with the guarantee. For example, (if after using our product for just thirty days, you don't achieve, x, x, x, results, simply return it for a 100 percent refund, and we'll even pay your return shipping charges). See how this is different from a vague, lack of promise guarantee such as (100 percent, no questions asked, money back guarantee)? It just isn't specific enough.

Lastly, whatever you do, don't hide behind your URL. Too many web marketers are sabotaging their own sales success by not catering to the convenience of the prospect and appealing to the prospects need to trust the seller. In direct mail marketing the surest way to nullify an otherwise successful sales piece, is to list as your address a post office box, no phone, no physical address, no fax, just a post office box. Chances are you've been tempted to purchase from these people/companies, brought to the brink of inking the check by the compelling copy, but then changed your mind because the trust/comfort was not satisfied. The message should be loud and clear, let them know where you're at and give them as many ways to do business with you as you are set up to handle. Your willingness to accommodate your customer and defer to their convenience, along with a very strong and specific guarantee, will reassure the "I want it yesterday buyer", offer and support the confidence & trust in you everyone is looking for, and will be the final nudge the analyticals need before saying YES, I'LL TAKE IT!

Lesson9: Rating Your Product or Service

How To Choose the Right Product or Service
Follow These Four Rules & Prosper - Break Them & You'll Get Burned

There's a lot more to sell on the World Wide Web than sex, psychics, and
computer stuff. If you'll just pay close attention to the time tested truisms of direct marketing, you can be very effective and very successful marketing a wide range of products and services on the 'net.

After all a web site offers the opportunity to have the least costly office or store location anywhere. Obviously real estate is not a factor. Your clients, customers, and visitors are all there, just waiting for you to say, "Hey, take a look at my site for the greatest buy on-" well, you fill in the blank here. Let's face it. Web based marketing gives every entrepreneur the opportunity to slay the traditional competitor in the price war. Countless numbers of entrepreneurs are quickly discovering through licensing arrangements, wholesaling, and drop ship arrangements, that they can be a successful business owner where their only storefront is in cyberspace. OK. Let's assume you're ready to take the plunge. You want to set upshop on the net and start raking it in big time, but you're not sure just what it is that you should offer-what product or service could you promote that would insure your success? Well first - the number one rule that you should never break, Pick a product or service that you can love. Develop a passion for it! Enthusiasm for what you do is the number one determining factor in your future sales success. It spills over. It's contagious. Build your web site with passion and enthusiasm, and it will infect your visitors faster than a net virus.

Next, you'll want to apply a simple and almost certainly sure-fire formula for determining whether your product or service concept is suited for broad-based, mass marketing on the web.

On a scale of 0 to 100, in 25 point increments, carefully rate the following four categories:

1. Uniqueness
Is your product or service idea new to the market? Are you the first to offer it, or have you taken an existing product or service concept and added value to it, thus giving your idea uniqueness of its own?

2. Mass Appeal
Is the love of your life something that everyone uses or would use?, such as telephone long distance, ie: very high mass appeal, very low uniqueness; or is your brain child concept a niche market candidate, such as ceramic pink flamingos to adorn your lawn? If so 0 is in fact an increment on the scale that could be applied here.

3. Exclusivity
This is a biggie. If you score high here you can concern yourself less with price competition, because if your passion is available only through you, and you do well on the mass appeal scale and moderate to well on the next scale, and have a reasonably sound grasp of Internet marketing, you'll be pushing your wheel barrow to the bank. Alternately, if what you offer is available everywhere else or nearly, such as discounted long distance as in the previously noted example, you'll need to out-fox, out-maneuver, and possibly even out-price the competition to have a fighting chance.

4. Perceived value
While I'm picking on the long distance business I may as well continue. If you could sell long distance service, along with six second increment billing, for only a penny a minute your score would be obviously a full 100 point. in this category. And, because long distance is in fact a price game, and if you were the only one offering it at a measly one cent, you'd also score very high with exclusivity, equally high on mass appeal, and even though your uniqueness rating would be a very low score, you'd have a deadlock winner on your hands.

The point is, if the buying public perceives your product or service as having significant value--is it worth everything they are paying for it and then some?, is it a buy?, is it a bargain?, or is the quality so good, so strong, that the price being paid in exchange entitles you to a high score on the perceived value rating? OK! Add 'em up. Rate your product or service idea against these four critical scales. Generally speaking, if your total score for each of the above is 350 points or more you stand an excellent chance of being successful in your venture; 300- 350, a good chance; 250-300, a fair chance; below 250 you probably need to go back to the drawing board.

Now, even if you have scored low in one or two of the categories don't give up just yet for, as in the case of mass appeal, by targeting your market with off line advertising as well as targeted banner advertising, as well as targeted e-mail advertising, you could still build a successful web based business.

And of course the same could be said of uniqueness. It may be a product
or service that is available generally on every street corner, but if you are the one who effectively and successfully puts it in front of the prospective purchaser, and you compete effectively with pricing-which of course Is easily doable in web based marketing strategies as a result of typically far lower cost per lead, cost per sale comparisons-you should again be able to make up for at least some of your otherwise lower score.

Finally the last piece of advice, Don't take your own word for it. Ask a few friends, or better yet a few strangers, to apply these four criteria and rate your product or service for you There is yet to be an inventor who has lived who has not loved, vehemently and blindly, their creation. And yet there are untold legions of them who have succumbed to the forces of the fickle yet predictable consuming public.

Lesson8: How to Build Your Swipe File

Someone Once Said, "I'd Rather Model Genius Than Invent Mediocrity" So... Build Your Swipe File Now

What do you currently do with an e-mail message that you might receive that is particularly well done? A well-crafted offer; that begins with a strong headline, and the first paragraph is very compelling, literally forcing you to read the next paragraph... I hope you keep it for future reference. In fact, you should begin, effective immediately, keeping all eye-catching, compelling ads from classified to display, to full page magazine ads and newspapers as well.

Don't forget the sales letters you get, probably every week. They are a treasure trove of catchy phrases, not to mention a valuable resource if you're looking for hot new trends. Now I'm not suggesting plagiarism, far from it. But maintaining an organized file of effective compelling direct response advertising copy from email, sales letters, and yes even those kick-butt web sites, you'll be able to, with relative ease, design, present, and build your next killer campaign. Not only that, but over time, you'll begin to see the trends taking shape. You'll be able to determine which of those products and services are selling best, and through which publications, and through what media methods. And if you watch closely, you'll be able to spot those products and services that seem to sell well month after month, year after year. And in fact some have been selling well for decades.

Want to do some interesting research? Visit a major metropolitan library and go back through several years of any number of popular magazines. 'Field and Stream', 'Success', and others similar. Also, check out the tabloids and their classified sections, and again go back a few months or a few years. You will see, guaranteed, the same kinds of products and services, and in many instances from the same people, being advertised year after year after year.

Need some ideas for a successful work-at-home entrepreneurial business?
The libraries are loaded with them, and so are these newspapers and
magazines. You don't have to be inventive to make it big today. Just build a model that has already been established on a successful foundation. Follow the other entrepreneurs down the path of success. Through time your success file will teach you where to advertise, what to say, and how to best present your offer. Initially, it will take some work. But trust me on this, it will take far less work, with a lot less capital, then the otherwise most popular method which of course is trial and error/waste.

If you already have a favorite product, or program, or service that you'd like to offer, all the better. Find those publications that currently promote similar offers, and devour them. Start building your swipe file immediately, and then prepare your own ads, your own sales letters, your own postcards, your own target email letters, and your success will be virtually assured.

And here is a valuable closing tip for you: If an ad appears in a monthly
magazine in the fourth consecutive issue, it is making money - and plenty of it. Up until that point, it's promoters are committed to the lead time constraints imposed upon them. For example, many magazines take up to sixty days to place your first ad. And before those sixty days are up, you have run into the next issue's closing deadline. Then, before the first issue even begins to prove it's effectiveness, you've run into another issue's closing deadline. Hence, three magazine ads committed to before you know whether the first ad is a success.

Newspapers, same deal, shorter time frames. Four weekly insertions, it's a winner. So whatever you do, don't make the all too common mistake, and assume just because the ad appeals to you that it will work in the market place. Give someone else's pocket book the chance to test a product or service or opportunity before you jump in. And if your business is direct selling, nose to nose, toes to toes, face to face, or over the phone, use this same concept, modeling genius instead of inventing mediocrity, and take a superstar to lunch. I think you'll be amazed at how readily available most super successful sales people are, when only asked if they would be willing to share their secrets.

Lesson7: Database Marketing On and Offline

THE VALUE OF YOUR CUSTOMER IS WORTH MORE THAN YOU THINK

If I think a prospect is going to buy something from me, I'm going to give them the opportunity to do so. In fact, in the direct response mail order business, I'm going to write that prospect at least three times, and if they flinch, I'm going to write them again, and when they buy, we're going to be pen pals for life. A lead generating campaign in the offline marketing world can easily cost $5-10 dollars per qualified lead. Easily. And, a direct sale campaign where you go for the order now, with postage, printing, list rental, etc. adding up to 50 cents per mail piece or more, can easily cost $25-50 per sale or more. A modest one thousand piece mailing resulting in a one percent purchase response rate produces just 10 sales, but with an average mail cost of $500, and a whopping 2% response (and the offer has got to be good and the list has got to be perfect) produces just 20 orders, but still with a sale cost of a whopping $25. Which by the way, is A-OK, if your fulfillment cost and production numbers are just right. The general rule of thumb here is a five times mark up on your product cost is a minimum, and 10 times is even better.

Here's an example: Suppose you're selling information (always good) if in report form or on CD or audio tape form, your cost should be less than $2 per, or if in book form under $3-4 per. Listen, any product, any service, can and will be sold through direct mail marketing strategies. So if you are dealing with a more expensive product or service, and it's not practical to remain competitive with a 5-10 markup, no problem, just make sure your profit per sale can support your direct mail expenses, and provide you with a minimum acceptable return just to make the project worthwhile. I want to share with you my insights, and hopefully offer some guidance for your data base marketing strategies. Every person who ever contacts your business, whether they visit your web site, stop by the office or store, or respond via 800 number, or send in an order form, or an inquiry form, needs to be put into your database as either a buyer or an inquirer. Your buyer file is TEN TIMES more likely to buy from you again and again and again, then any other group of people. And your inquiry file is 5 times more likely to buy from you than any other group.

If you're operating a commercial sales oriented web site and you are not offering your visitors the opportunity to 'opt in' for future announcements, discounts, special offers, updates, etc., you are leaving one enormous mass of future profits floating about cyberspace. And, in your offline marketing strategies, if you are not collecting name, address, and yes - the phone number, of every prospect and buyer, you deserve to be banished to direct marketing jail. Your customers and your prospects that have made prior contact with your business are entitled to get first crack at all future sales, special new programs, any discounts, any coupons, any new exciting customer free trial offers, you name it - you can get as creative with this concept as you wish - but you must continually go back to your in-house database and offer these prospects something new something different. And they will buy!
And if you have just a single line product you offer, then form strategic alliances with other companies who have products and services that you can endorse and recommend to your prospect database, obviously and of course in exchange for a percentage of every transaction. Probably the single fastest way to lose a prospect is to lose touch with them.
People a year from now, or six months from now will most likely not remember having done business with you. They won't remember your company name in most cases. But, if you continually stay in touch with them, putting your name, your company name, and your special offers in their hands, they will indeed remember you. You will be - through this process of database marketing - developing a customer bond that can last and produce profits for years to come. I strongly recommend customer contact at least once a month. If you are collecting e-mail address through your web site, which you should, the cost of doing this is of course, next to nothing. And, in offline marketing, a good solid offer each time you make that customer contact, trust me on this, will produce successful, profitable results each time. You can not contact your database group of customers and prospects who have already demonstrated an interest in your products/services, or confidence in your company and have purchased from you, and not have a successful direct mail campaign. This is so even if you are not a world class copywriter, and even if the mail piece is not 100% perfect.
For years I have raised quick cash through this very method. In fact, it is not uncommon for this system to work extremely well with existing customers, and then fail miserably to an outside list. And again, the credibility issue, i.e.; the customer trusts you, has been overcome, and they will buy from you again and again.

The process begins with the very first contact. A thank you letter. Online it's
easy. An e-mail thank you for your inquiry or thank you for visiting our web site, with a 'by the way, don't forget about our yadda, yadda, yadda... here's the special offer we have for you today." And offline, for your inquiry file, ditto, but send the mail first class and promptly. And offline, for your buyer file, the very first letter must go the day you receive their order, thanking them for the order, telling them when to expect it, reminding them of it's benefits and expressing your gratitude for the trust and confidence they have demonstrated in your company. And you will find this very letter will set the stage for strong customer allegiance for years to come.

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Lesson6: 14 Proven Laws of Banner Advertising

MLM Tips:

Banner advertising remains a very popular method for not only branding your business online but for driving traffic as well. With costs far below what it used to cost to run a successful banner campaign . I have therefore assembled for your review the 14 principles of successful banner advertising. You are encouraged to incorporate these concepts into your online marketing strategies, to not only boost traffic to your site, but to leverage it as well.

1. Join two, three, or four quality exchange organizations. A typical exchange organization will offer you usually one-half to .7 or .8 credits, each time you host another member's banner at your site, and a full credit will earn you the displaying of your banner on another exchange members site. Some exchanges offer multiple page coding so you may host members banners on numerous pages throughout your site. Thus membership in multiple exchange organizations allows you to leverage visitors not only as a result of each unique visitor producing multiple credits for you, but also as a result of visitors who go beyond your home page, explore your web site, and earn you additional exchange credits through the impressions they are exposed to on any or all of the pages you host banners on. It's highly possible to earn, with a ten page web site, and a visitor who sees all ten pages, ten or more credits, meaning impressions due you just for belonging to two exchanges. Now that's leverage.

My personal favorite is of course www.BannersGoMLM.com Where you get a full 1-1 exchange and 10% of all the credits earned by your referrals on each of 5 levels. There are 32 different site categories to use to target your banner to the most ideal audience. And you can exclude specific categories of competitors banners appearing on your pages.

2. When dealing with seconds, and sometimes fractions of a second, to grab the attention of the viewer, it's vital that your ad screams LOOK AT ME NOW. You accomplish this goal primarily through and in this order, your copy, color, graphics. Therefore spend as much time on the five to ten words that little box has space enough for as you did practicing to ask for that first date.

3. Bright colors almost always out perform the reds and the blacks which are less effective. Use yellow, orange, blue and green.

4. Animated banners have multiple advantages over static or single screen banners. Use them to layer in additional copy. A three screen animated banner easily provides enough room for five to seven words per screen. Just make certain the copy that you choose for the first screen is compelling and attention getting. Focus on your web site's premium benefit. Why do people visit your site? What's in it for them? Build your headline, ie: the first screen, or your static banner, based upon your single most prominent, compelling benefit.

5. Banner size, should be maintained at 3-5K which is ideal if you can
accomplish your copy and creative objectives. If not, up to 7 is OK. Never more than 10 as it takes much longer to load and you run the risk of the visitor not seeing your banner at all.

6. I can't stress this enough. There is no reason not to brand every banner you ever create. Branding your banner can be accomplished by doing nothing more that placing your product or company logo on one of the screens in the animation process, or simply giving the name of your company, or domain name, or a picture of your product. With average click through responses in the 1-2% range, why waste 98% of the impressions by not telling the viewer who you are or what
your product is? Off line advertisers have known for decades the power of branding, and with properly designed banners you can accomplish both direct response advertising and branding simultaneously. With branding you can get your name, your product name, continually in front of your prospects, even if they don't "click" on.

7. Don't get hung up on hosting banners on your site for fear that you'll lose a visitor. Listen, they're going to leave anyways. If they're interested in your site they'll stick with it until their interest is totally satisfied. If not, you're going to lose them in any event, so you may as well get some mileage out of those visits.

8. Do not try to qualify your visitor. In other words, let the site do the qualifying and selling job for you. After all the name of the game is to get each and every unique new visitor to your site as possible, thus leveraging credits due you should you belong to a banner exchange.

9. When building your five to ten word static banner, or five to seven words first screen animated banner copy, rely on these themes. Fear, curiosity, humor, the big promise. Example, Warning, you must see this before you purchase xxx; never worry about losing xxx again, learn the secrets of cashing in on xxx, do you know how to xxx? As an aside, a warning banner is an enormously powerful approach. Many off line yellow pages publishers will not even allow them because the other advertisers complain about the unfair advantage such an ad delivers. Try one.

10. The number one drawing card in banner advertising is the use of the word FREE. Put your creative talents to task here. Write a free report that solves a problem, and post it at your site. Offer a free drawing, free subscription to a ezine. Free advertising, free trial offer, free download for software, etc., etc.

11. Never assume your viewer knows what to do next. Always, in one or more places, insert the words click here, or, click here now, or show a drop down box with a click arrow prominently displayed.

12. When appropriate to your marketing campaign, buy click throughs and not impressions. With click through purchases you can lock in on the cost of each unique new visitor. Purchasing click throughs helps to eliminate concern over rigorous and ongoing testing and new banner design and creation concerns, as well as the arduous task of ongoing meaning daily, monitoring of each of your banner's effectiveness. When purchasing click throughs and paying only for those new visitors, all of those issues become someone else's problem. Web Promote offers an excellent click through program as does the www.Bannerco-op.com

13. Targeting. If you are a niche market advertiser, or a local or regional advertiser, targeting is vital to the success of your banner campaign. You'll want to very carefully select sites or work with an ad agency that offers the opportunity to reach those prospects who are the most likely to be interested in your product or service. On the surface, purchasing targeted impressions is more costly, however, it represents the best way to reach your audience. If you're selling automobiles in southeast Florida, it makes no sense to place your banner into a national network where only a fraction of the audience would have any interest. Instead you'll want to target web sites serving the community you service, including Chamber of Commerces, newspapers, radio stations, television stations, and other local and regional businesses serving the same geography.

14. Test, test, and test some more. Once you've got the perfect banner working, design another one because sooner or later even the best banner runs out of steam. It's generally accepted that after a prospect sees a banner for the third or fourth time, the likelihood of a click through plummets. When testing, always test the next new design on the same site or on the same network, so you are indeed comparing apples to apples. Testing is a continual ongoing, dynamic process. Review your stat pages on a daily basis and be prepared to act quickly when results begin to lag. Remember the three most critical elements of your banner. First the copy, next the color, and next the graphics. Once a successful banner has been created, tweaking and modifying these elements can keep it alive and producing strong click-throughs for many months.

Lesson5: The Big Back-end

First things first. Let's set the record straight. I'm not talking about a
burgeoning, under exercised derriere. I'm talking about the "semolians" you can make by offering other products, other services, to your in-house customer list. And you can practice this methodology either from the very beginning of your strategy, from the first sale to your customer; or continue to develop, invent, and conjure up other products and services to offer your in-house list. First the presumptive premise. You spent a lot of money in finding the customer the first time. You spent even more money convincing them to purchase your product or your service. And then you spent a significant portion of the gross sum you received in the delivery of your product or service, and you were left with some profit.

Hopefully. Now listen. It's OK in some marketing schemes if you do not make a profit on the first sale because if, and this is a big if, your customer was totally satisfied with what they purchased from you; that you delivered it in the condition, and up to the standards that they expected, and then some; then, my friend, you have just enrolled a customer in your data base that is far more likely to purchase from you again, and again, and again, than other individuals.
Every active marketer knows the single biggest expense in the sale process is the first sale. Afterwards, well let me succinctly state it this way, thar's gold in them that lists.

I don't know why it's taken me so long to get around to offering you this information. I suppose it's because I've been doing it, practicing this methodology so long that's it's become second nature, habitual, a daily routine for me, and I just haven't given it much thought until now. Frequently when I travel, in fact inevitably, I'll meet someone who comments that they have received mail from me, and many such encounters result in discussions where I am informed that they continue to receive mail from me.

Hum, what's going on here?
Listen. Here's my motto. If I think someone is going to buy something from me, whatever my most recent passion for selling happens to be, I'm going to write that person twice, sometimes three times. And if they flinch, if they respond in any way, I'm going to write them again. And if they buy, we're going to be pen pals for life.

Any time we wish to market a new program, a new product, a new service, we always offer it first to our house list. And we do this for two reasons.
1. If our house list doesn't buy it, it will be a dismal failure in the open
marketplace.

2. When our house list does buy, it is always at a profit point far above, usually two and sometimes three times, what we make in the open marketplace. Hence, our house list typically finances subsequent marketing campaigns. In other words, it's a fast way to raise cash and test your new venture at the same time. It never ceases to amaze me the number of people I bump into who have enormous in-house lists of satisfied customers and they have never gone back to that customer list, giving them the second opportunity or the second chance to buy the same product, perhaps at a slightly discounted price. Or gone back and offered a similar program, or product, or service to the house list. Or, and this one's a bit more creative but certainly feasible and always profitable, endorsed another marketer's product, service, or campaign and simply rented their house list to a company whose product sells well to the demographics of the house list.

Now before you pummel me with stones on the above remark, ie: "endorsing and renting", know this. Every business can turn their house list into extra cash by putting it into the open rental market. There's no magic, no mystery, no real science to that. There are lots of quality brokers in the marketplace ready, willing, and able to represent your list. But to achieve maximum income from your house list you can't do much better than to endorse, recommend, or at least in some manner acknowledge another company's product or service, for additional revenue far and above beyond the rental rate, and then share your house list with that company. Or even drop the mail for your partner with them picking up the mailing cost. I have never, in an endorsed list rental agreement, not received, sometimes two-hundred, sometimes three-hundred, sometimes even more, percentage increase in response when the list owner simply includes a brief cover letter introducing my company and my product to his list. Am I'm delighted to pay twice the rental rate, sometime more, for such an endorsement. Correspondingly if I like the product or service being offered my house list, I'm more than happy to make reciprocal arrangements with the company seeking to mail to my list. So what's the point of all this hyperbole for net marketers? Well.hang on, here it comes. Targeted e-mail lists are quickly growing in numbers and evolving into one of the hottest ways to reach prospects via the net, and its becoming popular in the net-dustry to offer their lists with added value services such as we are discussing. Even an innocent comment that does nothing more than make the affinity connection between the list owner and the marketer sending the targeted e-letter will most assuredly boost response significantly, and, if nothing else, these kind of arrangements should be done every day by the list owners as an added value just to encourage testing and continued usage of the list.

And for the lawyers who inevitably look for ways that things will not work, and why they shouldn't, I offer this. A casual comment from the list owner, such as, "we recently stumbled across an opportunity from xxx, and we thought you might be interested in examining it", is absolutely harmless, poses no liability on behalf of the list owner, but more importantly, carries with it the connection between the list owner, the customer, and the new proposal being made, and offers a powerful advantage to any targeted e-mail campaign.

So there you have it. If you're looking to rent or JV targeted e-mail lists, ask the owner for an endorsement, acknowledgment, or just an affinity connection such as above. And if you own a significant data base of house addresses, then you should be very seriously developing a pricing structure that not only will assure customers flocking to your target e-mail door, but reward you with added revenue in exchange for list mailing and endorsement. You can do this on a fee basis or on a revenue share basis.

Lesson4: THE SEVEN WAYS TO LITERALLY FORCE YOUR VISITORS TO ASK YOU TO CONTACT THEM AGAIN

Make money

The most important objective for any web site marketer is to get those unique new visitors. That's a given. This being so, and it is so, the second most important thing any web site marketer can do, and in fact must do, is capture the name and e-mail address of as many visitors as possible. Don't think for a moment that your visitor upon landing at your web site has finally found exactly what they've been looking for all their cyberspace lives. Your visitors are just like you and they are just like me. We're short on time, and long on responsibilities. We've got things to do and places to go and we can't spend an afternoon or an evening studying countless number of pages looking at countless number of web sites, to find what we're looking for. You have got to sell them fast, and sell them now - or they're gone. At least those that have other things to do, and you know what? That's the majority of your visitors.

It doesn't matter how successful your web site is. The ideas I'm about to lay out for you can turn a successful web site into a super success. A marginal web site into a profitable site, and a losing site into a money making machine. The reality of it is simple. The number of sales of your product or service that are generated directly from your web site will be, not may be, significantly enhanced and not by some double digit percentage, but by some multiple exponential percentage - IF you can successfully collect a huge percentage of your visitors contact info. You must take the time to develop an e-mail collection method at your site, and then stay in touch with your visitors. Put your message in front of them often. Don't get squeamish about this. The methods you are about to learn will position and advise your prospective customers exactly what you have in mind and why. They will be expecting your e-mail offers. So let's get started.

1. Offer a free newsletter or free ebook- it's been said that inside everyone is a book. Well, I've got news for you. Inside every web master who has some skills, some product, some service that they market is also a newsletter waiting to be born. And don't worry about being a pro at prose. Write it the way you feel, think, and speak, and send it to your prospects.

2. Offer a free money making or money saving report that deals specifically with your area of expertise. Pack it thick and brag about it. Establish your credentials, and toot your own horn. If you know what you're talking about, put it in a report, and give it to your visitors free. Send it to them via auto-responder, or give them access to the pages the information appears on after entering their email address.

3. Are you a middleman for other people's products or services? No problem. Elect articles covering the specialty of the product or service you are offering, assemble them into the free report form, or otherwise categorize them and make them available as per the above suggestions.

4. If your web site deals in software of any kind offer a free downloadable trial version.

5. Offer a free membership discount club. Turn your creativity loose on this one. Tell your visitors the club membership is free and close out items or specials that are very limited will be announced only to club members and not posted at the web site due to modest inventory supplies or special trial offers, and as your way of offering only club members discounts not available to non-members.

6. Offer a free drawing. Give every visitor the opportunity to win as the grand prize the product or service you are offering at your site. Or better yet, to select from any number of products or services you offer at your site. Depending upon traffic levels, offer your drawing to be held at least once a month if not more often. A free drawing for your product or service lends itself to a higher perceived value in the prospects mind's eye. And don't be concerned about your prospect entering the drawing and not purchasing - because on the registration page you can deal with this issue simply by stating if you are a purchaser and you are selected to win, your purchase will be rebated 100%.

7. Develop an icon or button offering your free 'whatever' to web marketers who visit your site, which they can place on their sites, as a way of benefiting their visitors and using your program to attract visitors to their site. This works just like a powerful affiliate program, but instead of having to pay other web marketers for their referrals, they get to use "your" free report, newsletter, etc. as a way to attract more visitors and enhance their site. You could even offer to other web marketers a shameless bribe "If they'll carry your link for your free 'whatever', in exchange you'll reciprocate with a link to them." Or you can just invite them to join your affiliate program where they earn commissions on all the buyers they send your way.

Lastly, a few vital pointers for you on the registration page. Make absolutely certain that you inform those registering for your free 'whatever' that you will from time to time offer specials, discounts, closeouts, whichever is applicable to your campaign. And, that you will never rent or sell their address, and that they may unsubscribe from these special bulletins at any time. You might also wish to (if it's appropriate to your web site) mention that from time to time you'll bring to their attention items that you are impressed with and that they might find of value. A statement to this effect will open the door to sending your registered visitors offers from other promoters who wish to have access to your growing list of visitors.

The point, simply tell your visitors that you will be in touch with them.
Don't keep it a secret. Let them know. And let them know for what purpose, but always state it positively and as a benefit. If you are going to offer them runner-up prizes tell them so. (By the way, that's an excellent strategy to offer everyone who doesn't win, as the runner-up prize could be a significant discount not available at the web site, or even an offer on items not offered at your web site.) And, be absolutely certain to inform your registrants that they can opt out of your list any time. If you are honest with your visitors and then provide them with top quality and sincere and valuable offers - if you say discounted, make sure they are; if you say closeouts, make certain that they are. Your list subscribers will stay loyal to you and will reward you month after month after month with purchases of your products and services and all you have to do is get their e-mail address and name one time.

Lesson3: JUST WHAT KIND OF WEB SITE ARE YOU ANYWAY?

There are six basic types of websites

I thought you might find it interesting to know the six basic types of web sites proliferating on the Internet. It is through this attempt to isolate and clearly identify the types of sites we stumble across on our daily surfing and searching that you may be able to take the best of the best of these types, mix and match their various features so as to present your web site in a more definable and user-friendly, and yes, profitable format. So let's get started.

1. INFORMATION ONLY -

Information web sites are typified by those that are solid gold context rich. These types of web sites offer nothing but pure information. They sell nothing. At least not to the visitor. Information only sites can be sites offering free items as well as where to find free items, i.e.; the information. Sites in this category are always supported by those advertisers anxious to place their text or banner links in front of the eyeballs of those people seeking information that is relevant or germane to the interest of the advertiser. For example, and all search engines started this way, by the way, a visitor who accesses a search engine looking for a particular book will quite often find themselves staring at an animated banner offering Amazon.com books or other titles in the genre.

2. COMMERCIAL ONLY -

These web sites exist for the sole purpose of selling something, a product or a service, or an opportunity. These sites are not advertiser supported. They are indeed the advertiser in and of themselves.

3. BUSINESS SUPPORT -

These kind of sites typically support and bolster the efforts of the marketing department of those businesses who wish to provide more information to their prospective customers in an environment which enables the customer to select from the information they seek and examine it in detail. Everything from manufacturing specifications to engineering schematics to 3-D animated display of various products and their features are presented on these types of web sites. These sites further are supported through the business presenting the material exclusively.

4. ENTERTAINMENT SITES -

These sites are purely for the fun, game and enjoyment that the internet can bring to a monitor near you. Entertainment sites are not only ad supported by advertisers seeking to reach the demographics the site attracts, but also are typically commercial oriented as well. In other words, entertainment sites very frequently offer various games and other entertainment devices for sale at the site.

5. INFORMATION/COMMERCIAL SITES -

Okay - you got me. This really is a combination of the first two. But, it's appropriately placed on this list of five basics because it is so prevalent. After all, it's the valuable content information that inspires the visitor. Once the visitor is there, why not sell them the product, the service, or the opportunity to which the information applies.

6. FREE SERVICES -

Free services web sites are quickly growing in popularity - These sites almost always offer web marketers valuable tools without having to install any special programming script on their servers or downloading programs. Examples include free auto-responders, free page stat tracking, free linking networks, free banner traders like www.BannersGoMLM.com, free direct submitting, free merchant account processing, etc. Sites of this type are always ad supported and may even require the service user to trade banner ad space that the service provider then sells. Additionally, these sites frequently offer an upscale or "professional" version of the service for a fee, either one time or on an ongoing basis. Go ahead. Throw them all in a bag and mix them up and see what you get. It's possible to take an entertainment site and turn it into a commercial site, just as much as it is possible to turn a business support site into an information site which does more than passively support the business but actually draws the visitor as a result of the valuable information, and hence, new prospects to the companies front door. You can take an information only based type web site and very quickly turn it into an info/commercial site, and while you're at it, why not seek out those advertisers who wish to reach the visitors your site attracts and support the web sites efforts with even more revenue from these hopeful advertisers. For fun and profit mix and match all you want - there are NO RULES!

Lesson2: Power Words in Direct Marketing Online

SALESMANSHIP IN PRINT

In direct marketing the words you choose WILL, not maybe, not sometimes, make or break your promotion. And it is just as important in your e-mail or your web site as it is in direct mail, television or radio spots, and even inbound and outbound telemarketing scripts. Lastly, let's not overlook those cheap little classified ads that can be so powerful.

The carefully selected words you choose should convey not just the product or service's features & benefits- but convey with enthusiasm, passion, and all the emotion you can deliver. First you must fall in love with your product or service, then just tell the world all about it.

Through the years I've authored well over 100 successful sales letters with off line mailings in the millions, online mailings in the hundreds of millions, two infomercials, numerous radio & TV spots,and countless telemarketing scripts. Through it all I've amassed a secret weapon - a veritable arsenal of power words and phrases. Use them to compel your prospect to action. Use them in your headline, body copy, and yes, even in your banners. But don't overdose. As always, too much of a good thing is sometimes just too much.

bold
daring
exciting
enthusiastic
breakthrough
announcing
incredible
magnificent
magical
warning
free
how-to
revealing
secrets
overwhelming
totally
temptation
enormous
burgeoning
compliment
accomplish
love
fear
proud
favorite
picture
imagine
courage
vivid
best
succeed
health
win
earn
lead
prosper
security
more
gain
future
save
wealth
money
easy
expert
protect
sale
astounding
evaluate
beacon
appalling
unadulterated
stunning
nailed
thwart
unprecedented
monumental
audacious
chaos
radical
personal
dazzling
stunning
extreme
outrageous
muscle
acclaim
celebration
immutable
inevitable
destiny
fate
you, you, and more you
and a few of my favorite phrases:
never before, right now, more time, sure fire, come closer, listen up, get paid, bulls-eye, laser guided missile, breathtaking, extraordinarily new...

and just a few fun words-let your personality show:
kowabunga, shazzam, fungolas, kemosabe

and a few phrases thrown in for that extra punch:
This is the standard by which all other ____ ______ _____ will be judged.
I have seen the future of ___ ___ and this ___ ___ is what I have seen.
There is no speed limit to your success if ___ ___
The seven reasons why you must ___ ___
The amazing secrets of ___ ____
Hot new report reveals ___ ___

and for our valuable Quick Tips to direct marketing:
- Make 'um one hell of an irresistible offer
- Put it in the email or on your web site and send it to them
- And by far the most important, send it to the right person. (Don't waste advertising resources on an audience that you have not identified as being the most likely to purchase from you).